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Online Business Strategy

You're probably here because you need to either build an online store for your new business, or upgrade your old website so it looks better or performs better on mobile. Whatever it is your business is probably going through some sort of change. It can be a confusing time, trying to come up with a general business strategy, developing product strategy and pricing, trying to give shape to your services and formulating your business plan.


Are you ready to get started with a new online store? Or does your old one really need a serious overhaul? Do you have the budget to put together an online marketing and website development team - a copywriter, a designer, photographers and information architects? Not to mention a team of programmers who will put it all together and maintain it for you?


If you're lucky you can get someone to handle this challenge for you. If not, then it is time to pour yourself some coffee, roll up your sleeves and get started. You can actually make a website in Blipteam faster than you can make a nice cup of coffee but that's just the kick-off. In reality, it takes a long time to collect and polish content and get a nice, classy design that fits your brand like a glove.


Before you get started though, it helps if you have your business strategy down in some form. What is your business model? What is your revenue model? How will your business generate revenues? When will you be profitable? How will you find customers? How will you raise capital? Get your business plan down on paper and list some business objectives, even if it is only 4 lines - you will have a clearer picture in your head of where you are headed.


Create some business objectives for your website and online marketing. Once you have your basic business strategy in place you are ready to lay down some structure and realistic parameters for developing your website or webstore.



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