Create A Marketplace


Our Digital Marketplace Platform

Blipteam is basically a website builder with a built-in networking engine. This allows Blipteam users to share products and other blocks of content between their websites. See this infographic to learn how it works. You can use our digital marketplace platform to create a flat marketplace or a pyramidal marketplace.


Flat Marketplace


In a flat marketplace you simply share products from your Blipteam webstore with other complementary businesses on Blipteam. For example if you sell lighting fixtures you could team up with someone who sells furniture. Both of you can offer each other's products on your Blipteam webstores. You can add each external product with a single click to your webstore and double your product offering. You could then expand your network and add businesses who sell bed linen and kitchen appliances and so on.


All of you benefit from sharing each other's product ranges. You can choose to either embed external products in your own webstore and sell it directly from your account or simply provide a link so customers go to your business partner's webstore. In the first scenario you benefit by making a direct sale from your webstore (you are then responsible for paying the product owner and making sure they ship the product to the customer). In the second scenario you simply do a barter deal with your business partner where both of you are driving web traffic to each other's webstores.


A flat marketplace benefits everyone in the network. At the same time you are responsible for setting up your own e-commerce account, marketing and customer service. You're pretty much operating as an individual merchant except:


a) You have access to a much larger range of products to sell;

b) You can spread out your own products out into your network and;

c) You get access to all the extra customers that are circulating in your network on your partners' webstores.


Pyramidal Marketplace


A pyramidal marketplace, as the name suggests, is a more heirarchical structure. In this type of a scenario you pull up products from multiple merchants on Blipteam into your own Blipteam website. You don't sell any products of your own, you just specialise in finding customers for your digital marketplace and sell other people's products. Your seller is just responsible for supplying product information and shipping the product. You are responsible for all marketing and customer service.


Our digital marketplace platform lets you use your own logo and select from a number of themes that you can customise to your own branding. Each one of your sellers can choose to have their own branding as well. But when you 'Add' their products to your ecommerce marketplace your branding is applied to all external products.


How do you find sellers and products to sell?


If you are thinking of starting an online marketplace on Blipteam you should do a bit of planning before-hand. Is this an online travel marketplace? Is this a clothing marketplace? Is this an automotive marketplace for 4x4 parts in Alaska? Once you've done that you'll need to start inviting potential sellers to your digital marketplace to build their webstores on Blipteam.


It is easy to build and start selling using our digital marketplace platform but better if you know how to use it yourself as both marketplace owner and store operator. Then you can give your sellers a demo and get them onboard fast. Give Blipteam a test drive and get in touch with our marketplace platform support team if you have any questions.


What is the difference between a digital marketplace website and a regular webstore on Blipteam?


You can create products using a single store and connect with other single stores and share products with them. Or you can sign up as a marketplace and sign up webstores to supply products to your marketplace site. Your webstores can also operate their own websites under their own domain names on Blipteam but they only supply to one marketplace which is yours.


Payments and Transactions


Blipteam uses third-party payment gateways to process payments. You will need to sign up with one or our payment providers to activate your Blipteam shopping cart and start accepting payments. Once you are signed up your products become 'active'. Then customers can arrive at your digital marketplace or webstore and start adding products into the shopping cart. When they check out they are taken to a secure payment gateway provided by the payment provider where they can complete the payment.


Learn More:

> How To Create An Online Marketplace

> How To Build A Multi Vendor Marketplace

> How To Build An Online Marketplace Website - 10 Steps

> FAQ: Marketplaces


How To Build A Merchant Store:

> Create An Online Store


Ready to start? Create A Marketplace >