Create A Marketplace

How To Create An Online Marketplace

How To Build An Online Marketplace With Multiple Seller Stores

Blipteam offers you an ecommerce platform where you can create an online marketplace with individual sellers or small businesses and merchants. All you have to do is sign up, enter some details and Blipteam will set up your marketplace website for you.

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We have a checklist in the app that will show you how to create an online marketplace and find sellers. A seller sign-up link is automatically inserted in your website, and your sellers can use this link to create listings on your online marketplace. All this is super-easy, the tough bit is figuring out how to get small businesses and individual sellers to sign up to your ecommerce marketplace.

You can learn more about creating a peer-to-peer marketplace here >

Supply vs. Demand

The hardest part of building an online marketplace is cracking the supply versus demand nut. If there are no products on your marketplace, buyers will not hang out on it. And if there is no traffic on your site, why should a seller sign up? Its a classic chicken-and-egg scenario - buyers first, or sellers first? Where do we start?

Offer Real Value To Your Sellers

There are ways to solve both problems. Lets take a sellers-first model. Over the past couple of decades the internet has become an integral part of doing business for most people. Building a website or an online store is relatively easy nowadays. There are loads of ecommerce platforms available and technical help is often just a Skype call away. But what is not easy for a lot of small businesses is setting up an online marketing machine and building a smoothly-functioning ecommerce logistics backend.

Do you know how to run an Adwords campaign and optimise it for maximum returns? Can you ensure last-mile delivery to some obscure post code? These problems are your opportunity while creating an online marketplace. Packaging, shipping, customer care, handling returns - solve these problems and you will learn how to create an online marketplace that solves real problems for your small business sellers.

Generating Traffic For Your Marketplace

Facebook marketing, Google Adwords, email newsletters, search engine optimisation, weighing Cost Per Acquisition (CPA) against Customer Lifetime Value (CLV) - these are all skills that are way beyond the job description for a lot of small businesses and individuals.

Digital marketing, digital advertising, social marketing, viral campaigns, video channels and blogging offer marketing techniques that you will to master when figuring out how to drive traffic to your online marketplace. It is not rocket science, and you will need to experiment a lot to figure out what works best for you. Generating demand and driving sales are some of the major problems your merchants need solving.

Offer Your Marketplace Sellers An Incentive

Blipteam offers an important feature that will help you sign up merchants from day one. On Blipteam, your sellers are not just creating product and information listings on your online marketplace. They can also use their Blipteam seller accounts to create their own web stores, with their own domain names, site colors and logos. At the same time, each one of their products or information pages can be used as a listing on your online marketplace.

Enabling Seller Stores

A lot of small businesses want to create their own brands and not just be slaves to some huge ecommerce giant. A Blipteam seller account allows them to build their own websites and simultaneously generate sales from your online marketplace (they can sell directly from their own storefronts but only supply to one marketplace, which is yours).

At the very least, your sellers can use their Blipteam accounts to manage inventory and product information and use their free accounts for direct sales within their own communities. A lot of small businesses need to do this anyway - supply to marketplaces, sell direct to customers and manage inventory. You are now giving them a platform to do it all from one place.

Kickstarting Your Online Marketplace

This seller store feature can help you onboard your first set of merchants. While your sellers create their products and upload product information, you can set up your delivery logistics and start driving traffic to your online marketplace. It will take time for you to get to the level where buyers start coming to your marketplace because you have a large inventory of products and a reputation for reliable delivery.

This is the level where buyers recommend your marketplace to their friends and keep coming back for return purchases. Getting to this level will take time but first you need to jumpstart your traction-building process and get in some initial buyers.

How To Generate Buyer Traffic

Build an online content property, that is one way to ensure a steady stream of potential buyer traffic. The old methods of creating content properties and media empires are rapidly dying out. You start a political journal, or a sports journal, or create an entertainment channel, people flock to it, advertising space is sold, money is made - that model is on the way out.

Content creation nowadays is no longer the exclusive jurisdiction of media professionals with gazillions of years of media creation experience. Content nowadays is collaborative, interactive, and not just one guru giving his one-way opinion to the rest of the world. Anyone with a smartphone can create content nowadays. And there are numerous channels to distribute it.

Create An Online Content Property

If you are an expert in your field then you have a good chance of creating a valuable online content property. If you want to start an automotive marketplace then you can start by tackling the enthusiasts first. Create content around all the things that make automobiles fun - racing, off-roading, popular mechanics, motorcycling and all kinds of weird automotive fixes and remedies.

Once a core group starts hanging around your website, get them to contribute content, upload videos, invite friends. At some point of time you can start selling automotive products on your site, starting with products of interest to your core auto-enthusiasts' group and then gradually moving on to more mundane products like consumables and accessories.

The Beginnings of Your Marketplace

Your community members can start selling products too, that's what makes a marketplace and you can regulate the entire operation. Keeping an eye on quality control, making sure your media machine is running smoothly, investing in search engine optimisation, enabling e-commerce, shipping and returns procedures - these are the activities that will keep you busy once your marketplace takes off.

Creating an online content property can take a while to bear fruit. It is a long-term activity but might help you generate more traffic in the long run than short-term advertising campaigns. You may have a cheap source for your products or a large pool of sellers that will help you build critical mass quickly. If not, building a content property that is of real value or an online community around a theme is a good investment towards generating traffic and building your online marketplace.

Sign up and try out our marketplace platform:

Create An Online Marketplace >

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See How It Works:

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Start A Health And Fitness Marketplace

You could be a fitness expert. You could actually get all the gyms, fitness trainers, Karate pros, Kick-boxing dojos and yoga instructors in your area to sign up for your Blipteam marketplace. It will take you forever to get all their information into a single website through other means, but if they all built their own websites on Blipteam and gave you permission to resell their products and services, you can just create an online marketplace where you add all their products and services with a single click.

Our app takes care of the tech and you can then concentrate on the task of finding customers for all these fitness programmes. Get in all the health food stores too and add more value to your ecommerce marketplace business.

How To Create A Marketplace For Auto Parts

You might want to create an online automotive marketplace where you can list products from all the custom auto part builders and accessory sellers in your town (or country...). Start with a smaller area and get all the custom car builders, paint shops, performance parts manufacturers, mechanics, welders and engine tuners to come and build their car and motor web stores on Blipteam. Our ecommerce platform makes it easy for them to start selling online. Then start adding their products and services and other info into your automotive marketplace.

You can add value to your Blipteam auto mart by including local 4x4 clubs, motorsport enthusiasts and event organisers. Try to add more automotive content as you go along - car maintenance tips, articles on new vehicles, trouble-shooting guides, industry news. Very soon you'll be attracting attention from car manufacturers and all the engine oil companies. Time to turbo-charge your auto mart and go national...

Start An Ecommerce Fashion Marketplace

Get in 200 fashion designers and create an online fashion marketplace. All of them create their online clothing stores on your marketplace and maintain their collections on their own websites. You pull all their clothes into your own categorization system on your Blipteam marketplace and are responsible for all sales. The individual designers can sell directly from their own webstores but they benefit from the higher traffic that you get on your online marketplace. You get higher traffic because you have a much bigger collection than any individual designer.

You can further increase your website traffic by including information on fashion events and news. Get in some jewellery webstores and clothing accessories as well while you're at it. Learn how to start an online clothing store >

How To Build A Travel Marketplace

There's a number of different travel marketplaces you can build on Blipteam. You could start with a small resort town and get in all the tourism-related businesses onto your travel marketplace. You could invite all the hotels, guesthouses, outdoor recreation providers, restaurants, bars, night clubs and eating places, holiday equipment, vehicle rental and all other activity providers to come and build their websites and online stores on Blipteam. You can then pull up products and other info pages from all these 'sellers' to create a comprehensive marketplace for your entire resort town. Everyone gets their own online store plus they all get to be a part of something big. That's one idea.

Another would be to build a 'thematic' travel marketplace - you could get all the wildlife safari operators in Kenya, Tanzania and Botswana into a single wildlife safari marketplace. Or you could build something around the demand side of the business by building a custom NY marketplace that handles meetings, incentives and other MICE related travel for, say, financial industry professionals to different parts of the world. You can build a travel marketplace on your area of expertise or your geographical area - a marketplace for US-based family holiday packages or a travel marketplace based solely on travel destinations in Europe.

Build Your Own Ecommerce Marketplace

You can start pretty much any kind of marketplace business on Blipteam - build a service market place, build a health care marketplace or build an online food marketplace. Create the world's biggest internet marketplace for bee-keeping supplies. Or fishing tackle. The list goes on. Think of ways to crack the demand problem before you start roping in sellers - this will help you to get the right kind of merchants onto your online marketplace.

Got questions? Send us an email:

Blipteam is free to try. Just dive in and start building - we have a checklist inside the app that will help you complete your online marketplace and start driving some sales:

Start Building Your Online Marketplace Now

Create An Online Marketplace >