Create An Online Marketplace


Create An Online Marketplace

Learn how to create an online marketplace with multiple sellers. Build an online marketplace and split payments with Stripe.

Create an online marketplace with multiple sellers and split payments with them using Stripe. Blipteam has it all set up for you. All you need to do is sign up, enter your payment details and then ask your sellers to create their accounts on your Blipteam marketplace. You can have individuals putting up items for sale or rent or you can have small businesses putting up large inventories of products up for sale on your marketplace website.

Your listings can be items for sale or rent or information listings if you want to build a classifieds service. Our calendar functionality lets you set up rental listings for anything from industrial equipment to hotel rooms. You can create an online marketplace from scratch within a few minutes on Blipteam.

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Create An Online Marketplace >

Blipteam also lets you create an online marketplace where you can have multiple small businesses with their own individual stores. They can run these web stores independently of your marketplace, with their own domain names if they like. This gives them the flexibility to build their own brands while supplying to your marketplace at the same time.

All payments are enabled by Stripe, which ensures that customer payments are paid directly into your seller accounts, while your commission is automatically deducted from the transaction and paid into your marketplace account. You can set your commissions rate in your payments dashboard and Blipteam will do the rest.

We take care of all the marketplace tech, leaving you free to concentrate on marketing and building your online brand. You have a number of helpful how-to articles and guides in our Mag section that will show you how to create a brand identity and give you tips on online marketing including SEO and content marketing.

Learn more:

> Create A Multi-Vendor Marketplace

> Create A Peer-To-Peer Marketplace

How It Works:

How to create your own online marketplace. Creating an online marketplace is easy with Blipteam. How to start your own online marketplace. Create an online ecommerce marketplace with Stripe.

Supply vs. Demand

The hardest part of building an online marketplace is cracking the supply versus demand nut. If there are no products on your marketplace, buyers will not hang out on it. And if there is no traffic on your site, why should a seller sign up? Its a classic chicken-and-egg scenario - buyers first, or sellers first? Where do we start?

Offer Real Value To Your Sellers

There are ways to solve both problems. Lets take a sellers-first model. Over the past couple of decades the internet has become an integral part of doing business for most people. Building a website or an online store is relatively easy nowadays. There are loads of ecommerce platforms available and technical help is often just a Skype call away. But what is not easy for a lot of small businesses is setting up an online marketing machine and building a smoothly-functioning ecommerce logistics backend.

Do you know how to run an Adwords campaign and optimise it for maximum returns? Can you ensure last-mile delivery to some obscure post code? These problems are your opportunity while creating an online marketplace. Packaging, shipping, customer care, handling returns - solve these problems and you will learn how to build a marketplace that solves real problems for your small business sellers.

Generating Traffic For Your Marketplace

Facebook marketing, Google Adwords, email newsletters, search engine optimisation, weighing Cost Per Acquisition (CPA) against Customer Lifetime Value (CLV) - these are all skills that are way beyond the job description for a lot of small businesses and individuals.

Digital marketing, digital advertising, social marketing, viral campaigns, video channels and blogging offer marketing techniques that you will to master when figuring out how to drive traffic to your online marketplace. It is not rocket science, and you will need to experiment a lot to figure out what works best for you. Generating demand and driving sales are some of the major problems your merchants need solving.

Offer Your Marketplace Sellers An Incentive

Blipteam offers an important feature that will help you sign up merchants from day one. On Blipteam, your sellers are not just creating product and information listings on your online marketplace. They can also use their Blipteam seller accounts to build their own web stores, with their own domain names, site colors and logos. At the same time, each one of their products or information pages can be used as a listing on your online marketplace.

Enabling Seller Stores

A lot of small businesses want to build their own brands and not just be slaves to some huge ecommerce giant. A Blipteam seller account allows them to build their own websites and simultaneously generate sales from your online marketplace (they can sell directly from their own storefronts but only supply to one marketplace, which is yours).

At the very least, your sellers can use their Blipteam accounts to manage inventory and product information and use their free accounts for direct sales within their own communities. A lot of small businesses need to do this anyway - supply to marketplaces, sell direct to customers and manage inventory. You are now giving them a platform to do it all from one place.

Kickstarting Your Online Marketplace

This seller store feature can help you onboard your first set of merchants. While your sellers create their products and upload product information, you can set up your delivery logistics and start driving traffic to your online marketplace. It will take time for you to get to the level where buyers start coming to your marketplace because you have a large inventory of products and a reputation for reliable delivery.

This is the level where buyers recommend your marketplace to their friends and keep coming back for return purchases. Getting to this level will take time but first you need to jumpstart your traction-building process and get in some initial buyers.

How To Generate Buyer Traffic

Build an online content property, that is one way to ensure a steady stream of potential buyer traffic. The old methods of creating content properties and media empires are rapidly dying out. You start a political journal, or a sports journal, or create an entertainment channel, people flock to it, advertising space is sold, money is made - that model is on the way out.

Content creation nowadays is no longer the exclusive jurisdiction of media professionals with gazillions of years of media creation experience. Content nowadays is collaborative, interactive, and not just one guru giving his one-way opinion to the rest of the world. Anyone with a smartphone can create content nowadays. And there are numerous channels to distribute it.

Build A Valuable Online Content Property

If you are an expert in your field then you have a good chance of creating a valuable online content property. If you want to start an automotive marketplace then you can start by tackling the enthusiasts first. Build content around all the things that make automobiles fun - racing, off-roading, popular mechanics, motorcycling and all kinds of weird automotive fixes and remedies.

Once a core group starts hanging around your website, get them to contribute content, upload videos, invite friends. At some point of time you can start selling automotive products on your site, starting with products of interest to your core auto-enthusiasts' group and then gradually moving on to more mundane products like consumables and accessories.

The Beginnings of Your Marketplace

Your community members can start selling products too, that's what makes a marketplace and you can regulate the entire operation. Keeping an eye on quality control, making sure your media machine is running smoothly, investing in search engine optimisation, enabling e-commerce, shipping and returns procedures - these are the activities that will keep you busy once your marketplace takes off.

Creating an online content property can take a while to bear fruit. It is a long-term activity but might help you generate more traffic in the long run than short-term advertising campaigns. You may have a cheap source for your products or a large pool of sellers that will help you build critical mass quickly. If not, building a content property that is of real value or an online community around a theme is a good investment towards generating traffic and building your online marketplace.

Got questions? Send us an email:

Blipteam is free to try. Just dive in and start building - we have a checklist inside the app that will help you complete your online marketplace and start driving some sales:

Start Building Your Online Marketplace Now

Create An Online Marketplace >
Back To The Mag >

Drive Traffic To Your Marketplace

7 Ways To Drive Traffic To Your Website

9 Search Engine Optimization Tips For Your Marketplace Website

What Is Content Marketing?

5 Ways To Increase Online Sales With Content Marketing

How To Onboard Merchants

4 Ways To Attract Sellers To Your Online Marketplace

For Your Merchants

How To Create An Online Store | A Step-By-Step Guide

How To Set Product Pricing

Shipping & Packaging

Blipteam FAQ: Ecommerce

Blipteam FAQ: Shipping

How To Organize Information On Your Online Store

How To Write Copy For Your Online Store

7 Photography Tips For Your Online Store

Get Your Sellers Onboard For Free

Free Online Store Builder

Build Your Online Brand

How To Create A Brand Identity

How To Build An Online Brand

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